Nick
Anglin
VOODOO RANGER
The Voodoo Ranger campaign consisted of two magazine spreads, two billboard ads, and one poster. Throughout this campaign, I drew inspiration from the word "Voodoo" and the skull icon that Voodoo Ranger uses as its logo and mascot, creating a wild western theme to tie the visuals together. For the bottle label, I designed it to resemble an old wanted poster, capturing the aged, yellowed, and weathered look of deteriorating paper.
Across the campaign, the imagery focused on elements associated with the Wild West, which is why the two main scenes feature a saloon interior and a metaphorical sunset behind the bottle. The headlines also played off famous Western phrases: "Dead man walking" was reimagined as "Dead man drinking," and "Wanted: Dead or Alive" became "Wanted: Dead or Drinking."
VOODOO RANGER
The Voodoo Ranger campaign consisted of two magazine spreads, two billboard ads, and one poster. Throughout this campaign, I drew inspiration from the word "Voodoo" and the skull icon that Voodoo Ranger uses as its logo and mascot, creating a wild western theme to tie the visuals together. For the bottle label, I designed it to resemble an old wanted poster, capturing the aged, yellowed, and weathered look of deteriorating paper.
Across the campaign, the imagery focused on elements associated with the Wild West, which is why the two main scenes feature a saloon interior and a metaphorical sunset behind the bottle. The headlines also played off famous Western phrases: "Dead man walking" was reimagined as "Dead man drinking," and "Wanted: Dead or Alive" became "Wanted: Dead or Drinking."