Drum Month

This project was a series of advertisements and billboard designs for Sweetwater Music’s annual Drum Month. The campaign included a diverse range of formats, such as Instagram, Facebook, web banners, and magazine ads, each tailored to the platform’s audience and visual standards. I redesigned the campaign logo to create a cohesive and recognizable identity across all materials. In addition, I curated a selection of drum imagery that aligned with the overall aesthetic and messaging of the campaign. The visual direction emphasized energy, rhythm, and excitement key elements that reflect the spirit of Drum Month and appeal to both amateur and professional musicians.